Starting March 2020, Turkish real estate companies have launched the online sale of real estate to foreigners, The Corona pandemic prevents potential buyers from traveling to Türkiye. The head of the Foreign Real Estate Promotion Agency (GİGDER) said, Farouk Akbal, “Online sales started in March. Local businesses meet customers on digital platforms such as Zoom, Facetime, Skype and WhatsApp. This is an innovative approach.”
Innovation in digital real estate:
Akbal explained that real estate companies have successfully collected pre-sales and conducted physical sales through online meetings with potential buyers. GİGDER member companies sold about 120 properties in March, Realizing more than 100 million Turkish liras in revenue.
Online real estate sales performance:
Online sales performance shows how quickly local businesses adapt to changes in the environment. Akbal pointed out that real estate companies are organizing virtual tours for their potential clients to display properties for sale.
Changes in the real estate market due to the pandemic:
In the wake of the pandemic, Real estate companies arrange virtual tours for their potential clients to view properties for sale. Akbal explained that the pandemic has changed the method of marketing, sales operations, and management. The real estate industry is adopting new technology such as augmented reality and blockchain.
Virtual Tours for International Buyers:
To meet the needs of international customers, Real estate companies organize virtual tours to showcase properties and their details. This approach allows international buyers to explore properties remotely and make informed decisions.
Recent statistics for real estate sales to foreigners in Türkiye:
According to the latest data from the Turkish Statistical Institute (TÜİK), Home sales to foreigners fell by 3% in March compared to the same month last year, It reached 3,036 units. In March, Iranians were the biggest buyers, with an average of 465 homes. They are followed by Iraqis (426), Russians (227), Afghans (184) and Palestinians (119).
Technological developments in the real estate industry:
In the first quarter of the year, Real estate sales rose 33% year-on-year to 341,000 units. In January-March, Mortgage-financed home sales rose nearly 239% year over year to 129,000 units.
Shifting towards a technological future:
These trends show how technological developments such as augmented reality and blockchain are transforming the real estate industry. Local companies quickly adapting to these changes highlights their ability to adapt to changing circumstances, reflecting exceptional performance in a dynamic marketing environment.
FAQs:
- Can I buy a property online if I am outside Türkiye?
Yes, You can buy a property online even if you are outside Türkiye. Virtual sessions can be organized to view properties and negotiate details. - Are virtual tours provided for properties for sale?
Yes, Real estate companies organize virtual tours to comprehensively display properties, Where buyers can explore the property and check details online. - Does the reality of the pandemic affect the real estate market in Türkiye?
Yes, The pandemic has shown changes in the real estate market, But real estate companies are quickly adapting by adopting technology to provide innovative real estate services. - Can I make real estate purchases securely online?
Yes, Innovation in real estate technology and the adoption of digital solutions allow businesses to make property purchases securely and efficiently online.
